The club is back

The community for brands to finally become data driven.

You'll learn how to use real shopper feedback and AI to research, test, and make confident decisions that drive more clicks, conversions, and sales.

Cancel anytime. No contracts. The analysis is free either way.
A community by Product Pinion
Brands we've worked with
SURI Essor Etta Vita Dude Wipes Fullstar Accel Club P&G
From the room

Hear it from a member, not us.

We applied an idea from the team to one of our cleaning products, and we saw an immediate 10% bump to CTR which has led to a higher average daily sale. Super good idea on your end! I'm working with the team to see what other products in our portfolio we can apply this to.
CD
Connor Dinkler
Conversion Club member
What you get

Gut feel got you here. A system gets you further.

Everything in this club runs on three things gut feel can't give you: real shopper feedback, automation that actually works, and a room full of operators already testing alongside you.

The latest strategies, live

One specific CTR, CVR, or AI strategy on the weekly call. What's working right now, not last year.

The exact SOPs we run

Every proven playbook and research SOP we use, ready to copy into your business the same day.

Automations & AI agents

Workflows that compress weeks of research into minutes, plus private tools and betas before anyone else.

A live test, every month

The testing theme of the month: a real case study going from hypothesis to result, start to finish.

Your listings, torn down

Bring your listing, your data, your roadblock. Leave with fixes from the three of us, live.

A room that keeps score.

Serious operators testing alongside you, sharing wins and losses. Show up, test, compound.

★ BUILT-IN ACCOUNTABILITY
3 brains are better than 1

Three specialists. The entire conversion problem solved.

You're not learning from one person with one playbook. You're getting three complementary brains who cover every side of conversion.

Dorian Gorski
Dorian Gorski
Founder · Creative & CTR

The creative and click-through brain. Founder of Conversion Club, obsessed with the images, copy, and angles that win the click and lift conversion.

13 YEARS, 3,000+ OPTIMIZATIONS RUN
Matt Kostan
Matt Kostan
Consumer Research

The shopper psychology brain. Founder of ProductPinion, he can tell you why shoppers click, buy or bounce while your competition keeps guessing.

15+ YEARS SELLING, 3 SEVEN FIGURE BRANDS
John Aspinall
John Aspinall
Systems & Automation

The systems and automation brain. A serious AI-automation streak (yes, he codes), turning testing into processes that run on their own.

AUTOMATES WEEKS OF RESEARCH INTO MINUTES
Shopper data. Creative that converts.
Systems that scale. That's the whole triangle, in one room.
DATA
Matt
CREATIVE
Dorian
SYSTEMS
John
See it first

Don't take our word for it. Open the tools.

Two of the club's tools, exactly as members get them. One you can open right now; one you can try below.

The listing analysis · every tier

The full analysis, on a real listing.

Every analysis reads a listing's actual shopper reviews: a scorecard, what's working, what's costing you stars, a rewritten listing, an action plan and a shopper test to prove the fix. The sample shows every section filled in on a member brand's own product, with sample review numbers so you can see the whole report at work.

  • Scorecard: what shoppers actually say
  • What's breaking, and what it costs you
  • A rewritten listing and an action plan
  • New images drafted, and a test to prove them

Want one on your own listing? Your first analysis is free.

The Club AI agent · Pro Circle and up

The club method, inside Claude.

Pro Circle and Brands & Agency members connect the club to Claude and ask in their own words. Pick a question. These are the agent's real answers, trimmed only for length.

Included with Pro Circle and Brands & Agency.

Membership tiers

Pick your room.

Every tier includes the full system: community, resources, weekly calls, and playbooks.

Member
$159 / month
The full system.
  • The Conversion Club community
  • Weekly live calls
  • Monthly testing theme & case study
  • 3 listing analyses and 50 AI concept images a month
  • Full resource library
  • Tools and resources
Get Started
Brands & Agency
$1,499 / month
Conversion at scale.
  • Everything in Pro Circle, including the Club AI agent
  • 15 listing analyses and 300 AI concept images a month
  • Up to 10 team seats
  • Train your entire team
Get Started
Everything you get

One membership. The whole system.

Whichever tier you pick, this is what's waiting inside.

  • Weekly Strategy CallOne specific CTR, CVR, or AI strategy shared, live, every week.
  • Monthly Testing ThemeSee a live case study, start to finish, every month.
  • Unlimited SupportGet your questions answered live after each call, or post them anytime.
  • Unlimited Listing TeardownsGet live feedback on your actual listings, on the weekly calls.
  • Best Practices & ToolsEvery proven playbook and access to private tools.
  • Built In AccountabilityShow up, share your wins, and learn from the losses.
The guarantee

Join for 30 days. If it's not for you, you pay nothing.

Join, show up to the calls, run your first test with us. If you don't believe the club will pay for itself, email us within 30 days and we'll refund every cent.

The average listing sees roughly a 6% sales lift from its first few tests. On a product doing $10k a month, that's $7,200 a year in extra sales. From one product. And every test after that compounds.

Want proof before you join?

Run a free analysis of your own Amazon listing. We read your real shopper reviews and show you what we'd fix first.

Get my free analysis
FAQ

Questions, answered.

Do I need ProductPinion to join?

No. The club is platform agnostic, and you can apply the strategies to whatever research and testing stack you already run.

I'm busy. How much time does this take?

One weekly call, about an hour, recorded if you miss it. Plus whatever time you put into your own monthly test. Most members spend 2 to 4 hours a month total.

What if I've never run an A/B test?

Perfect. The monthly theme walks you through a complete test from start to finish. You'll ship your first real test in your first month.

What size brand is this for?

Brands doing real volume on Amazon or DTC who want a repeatable testing process. If you're pre-launch with no traffic, wait until you have a listing to test.

Can I cancel anytime?

Yes. Monthly billing, cancel whenever. No contracts, no exit interviews.

If conversion has felt like guesswork, this is where it becomes a system.

Research, hypotheses, tests, and decisions you can trust: run faster, cheaper, and more often than you thought possible.

CANCEL ANYTIME · NO CONTRACTS · EVERY TIER, THE FULL SYSTEM